The sales of natural and organic skincare products are on the rise and this trend seems set to stay! The number of consumers switching to natural and organic products is on the rise, and we think you should switch too. Your skin is the largest organ of the human body, which takes more of a beating than you can imagine, so it’s important that we take care of it like any other organ.

Your skin is also the thinnest organ too, making it incredibly permeable. It can absorb around 60% of what we put on it, which in turns makes its way into our bloodstream and other bodily tissues. So, it makes sense to take extra care when choosing our beauty and skincare products.

We’ve been brought up in a society that teaches us that ‘processed foods’ are not great for our bodies, so why should our skincare regimes be any different? We’re able to make informed decisions from reading the ingredient list on a food package, so being aware of what parabens and other harmful ingredients are included in our beauty and skincare products should also be made aware to us, right?

What is Green Washing?

We’re victims of great marketing campaigns and we’ve all been a prey to a glamorous and enticing campaigns by brands at some point. They can blind you with fancy packaging, and a publicised advert, but do you really know what is in your skincare?

You could be blissfully unaware of the harmful toxins you are essentially placing into your body via your skin, and since the emergence of natural and organic products, it’s hard not to see why people are ditching the generic shop-bought brands!

Shockingly, ‘green washing’ has been on the rise over the past few years, as everyone wants to jump on the ‘natural and organic’ bandwagon. This is misleading to most of us who are not well informed and aware of what harmful ingredients we need to avoid in our skincare. Promotions involving the pink ribbon associated with the charity for breast cancer is a well-known example. Brands can often cash in by using the pink ribbon, showing their support to the charity but their products could still contain harmful toxins that can lead to scary illnesses.

As part of the Soil Association’s ‘Campaign for Clarity’ during ‘Organic September’ in 2015, we published a two-part series listing some of the most commonly used harmful chemicals and ingredients found in many beauty products on the market and the reasons to switch to organic beauty and skincare. Many of the ingredients mentioned have been linked to various other health issues, including asthma, allergies and even certain cancers. Scientists have even found evidence in parabens causing hormonal imbalances; and they’re often referred to as the ‘estrogen disrupter’, as they can adversely affect fertility in both men and women.

Ignorance isn’t bliss anymore

We understand there are misconceptions that switching to natural and organic products is expensive. We’re also aware that buying a whole new bathroom cabinet of beauty products is not feasible. However, making small changes to your beauty and skincare regimes could save your skin and health in the long run. [Top Tip] Replace your products as you run out!

‘Natural’ means less effective

Switching to natural skincare doesn’t mean you’re making a compromise. Everything your skin needs can be found from nature. For example, jojoba oil (not actually an oil, but a liquid wax) has a similar molecular structure to our sebum, allowing it to be absorbed effectively. Jojoba oil is an essential fatty acid (EFA), which can boost your skins moisture by increasing the lipid content. Other EFA’s include Shea butter and avocado.

What your need to look for:

Learn to read labels, and stick to the golden rule, if you can’t pronounce it – don’t use it – unless the ingredients are listed in INCI labeling format, of course!

There are more than 10,000 product ingredients that are permitted in your personal care products, and they’re not all friendly to your skin or body. Products can claim to be ‘natural’ or ‘organic’, but you should be vigilant when reading the ingredient list. If the list isn’t primarily plant based, then chances are it’s not as natural as they’re made out to be.

Choose products that are certified organic by the Soil Association, COSMOS, EcoCert and USDA Organic to name a few.

We understand that sometimes a £5 off promotion at your local supermarket is tempting, we want you to read and understand what you’re putting your skin through. Knowledge really is power, when it comes to skincare. It has been proven that switching to truly organic products can help the appearance of skin for many, especially those with sensitive skin. Give green a go! We promise once you see the results you won’t go back.

If you need any advice on switching to green beauty then get in touch with our team on Twitter or  Instagram, and we’ll be happy to help!


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