New for spring from The Fine Bedding Company is a wonderful use for ‘post-consumer waste’ plastic PET bottles – that’s the majority of plastic bottles which are bought containing water or other drinks in the UK. Rather than sourcing virgin plastic fibres, The Fine Bedding Company has ingeniously begun to use these recycled bottles to make its new ECO Duvet.
From its packaging to its filling, ECO Duvet it is made entirely from recycled waste products that would otherwise have ended up as landfill or, worse still, floating in the world’s oceans.
One double duvet consists of 120 bottles – so over time this product could make a substantial dent in the quantities of plastic going to landfill. The microfibre cover is also made from 100% recycled materials, and it is packaged in an eco-friendly bag and recyclable box.
From May, ECO Duvet will be stocked in Debenhams, available as 10.5 tog, in single, double or king size. More variations will be added, and it will be available online later in the year.
Eco Duvet is just one part of what The Fine Bedding Company is doing to address its own impact on the environment. The production process which makes the new ECO Duvet has a carbon footprint up to 44% less than the polyester industry standard duvet, because it is made in Fine Bedding Company’s own Eco Factory, using 100% renewable energy sources.
The innovative ‘environmentally friendly’ duvet offers no compromise on quality, warmth or comfort. Independent tests show that the product is just as good as The Fine Bedding Company’s award winning and best-selling synthetic Spundown duvet.
The duvet can be washed in a domestic machine and is quick to dry; its hypoallergenic and highly breathable with layered fibres providing weightless warmth. Prices start at just £45 for a single 10.5 tog duvet.
Claire Watkin from The Fine Bedding Company says: “As a business we’re committed to helping consumers make more eco-friendly choices, by making green products readily available and affordable.
“While we were already developing this product well before the airing of Sir David Attenborough’s Blue Planet II, consumer worries about plastic pollution have been an important catalyst to all manufacturers and retailers. We hope that the current product innovation and consumer energy to tackle this issue is long lasting and has serious impact. We are certainly in this for the long haul.”
The launch of The Fine Bedding Company’s ECO Duvet comes just months after it launched Smartdown® – a duvet and pillow range, which also uses recycled plastics to create its filling and that is produced in a way that mimics the highest quality feather and down. Smartdown® features a sustainably sourced 280 thread count cotton cover, delivering a deluxe feel and breathability, while the new ECO Duvet goes further with a cover made from 100% recycled materials. It is priced from £129. ECO Duvet will soon be joined by an ECO Pillow, which will also be 100% recycled.
Eco Duvet facts
- Every year, over 104 million barrels of oil are used in plastic (PET) production, 60% for textiles and 30% for bottles – the two main uses
- Every second, worldwide, 1,500 bottles end up in landfill
- Plastic bottles in landfill can take up to 1,000 years to decompose, whilst also leaking pollutants into the surrounding soil and water
- To help combat this, post-consumer waste PET bottles are used as a substitute for raw materials in the production of Eco Duvet fibres
- For every tonne of plastic that is recycled, nearly 7 meters of landfill space is saved, over the past five years, The Fine Bedding Company has recycled enough plastic to fill a full-size football pitch
- By using post-consumer waste PET bottles as source material, 54.6% fewer CO2 emissions are produced in the manufacturing of Eco Duvets, with only 5.19kg of emissions per tonne of fibre
- One 10.5tog Eco Duvet saves enough energy, by using recycled fibres, to light 17 60watt lightbulbs for one day